Some studies seem to indicate that tablets increase customer-centricity by allowing employees to quickly access consumer data and resolve customer…


Some studies look to show that tablets extension customer-centricity by allowing employees to instantly avenue consumer facts and instruct customer issues on the defect. Assume that you are the marketing and purchasing supervisor at an structure that is regarding equipping every customer-facing employee after a while a tablet (e.g., iPad). What image of purchasing office would this be for your structure? Who would have-a-share in this judgment and what role(s) would they enact? Describe the buying judgment process your structure would go through to lapse this result.

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