The Waters Bottling Company of Munsonville, NH have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to do it right according to their president and founder Dr. M. Waters (The M stands for Muddy, so he prudently only uses the initial. He is also rather fond of Blues music, which he would like to incorporate into the marketing plan in some way). They want to sell their crystal clear granite filtered mountain water to the right market, identify that target market. How should it be packaged or the name to identify it, and determine how to carry the product through the entire Marketing Plan.
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