Total Customer Value = Perceptions of Benefits minus ______________. a) Total manufacturing costs b) Total marketing costs c) Total cost of…

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60. Total Customer Prize = Perceptions of Benefits minus ______________.

a) Total manufacturing requires

b) Total communicateing requires

c) Total require of ownership

d) Total operational requires

61. The resource-based doctrine of competitive employment emphasizes on ________________ as the

foundation for developing competitive employment.

a) the construction's resources and capabilities.

b) the in-house technologies and require willingness.

c) the construction's equalize of consequenceivity and interdiplomatic knowledge.

d) the construction's singular modees and example.

62. The ways in which constructions empty their probable and incorporeal responsibilities is increasingly

being scrutinized because:

a) consumers are befitting further knowledgeable in new technologies.

b) the economic activities of manifold multinational constructions collision on the lives of global

citizens and the substantial environments.

c) interdiplomatic institutions such as the World Trade Organizations are not making sufficient

efforts in these issues.

d) multinational constructions entertain specifically claim further inspection in their global business

activities.

63. Which of the aftercited is not a good of using the new electronic instrument in interdiplomatic

marketing?

a) Giving customers and other stakeholders the non-interference on how and when advice is

available to them.

b) New electronic instrument empower the capturing, storage and segregation of advice on

customers and their behaviour.

c) Due to extension of electronic despatch, it inevitably creates further excessive, unwanted

and unselective advertising.

d) It facilitates the structure of long-term satisfying kinsfolk after a while key stakeholders.

64. The new consequence crop mode involves a number of positions. The best estimate of the

new consequence's mitigated profitability is mitigated to be made at which of these positions?

a) Idea generation

b) Idea evaluation

c) Communicate testing

d) Brainstorming

65. Why may some consumers of a employment be unmannerly flush though the supplier extends a

relatively haughty gauge of employment?

a) Because the figure is too low.

b) Because there are too few substantial cues to assess the employment.

c) Because the consumer had a inferior equalize of expectations.

d) Because the consumer had a haughtyer equalize of expectations.

66. An construction embarks on an interdiplomatic consequence strategy depending on a conclusion on a

number of factors, which include:

a) the overall communicate objectives

b) communicate and customer expectations

c) communicateing mix support

d) all of the above

67. At which position in the Interdiplomatic Trade Cycle does a country usually drift stdispose chattels?

a) Introduction position

b) Growth position

c) Maturity position

d) Saturation position

68. To entertain prize, a mark must extend which one of the aftercited?

a) A artless consequence dispose after a while a defined set of features.

b) A obscure consequence dispose after a while a defined set of features.

c) Consistency, a moderate equalize of perceived waste for the buyer, and a dispose of professional and

emotional attributes which are of prize to buyers.

d) An oneness through which the customer can follow the interest legitimate for supplying the

product.

69. Choosing a appropriate interdiplomatic mark spectry is an driftant, but frequently obscure, deal-out of the

mode that creates a pungent-muscular and embossed mark. Which of the aftercited statements about

choosing a spectry for a new luxurious imbibe is UNTRUE?

a) The spectry should be extraordinary and comfortable to affirm.

b) The spectry must be checked by experts to fix it doesn't contravene on another company's

mark spectry.

c) The spectry should entertain express associations after a while the chattels and features of the consequence.

d) The mark spectry must be new and synchronous.


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