Within the external environment, social factors are perhaps the most difficult for marketers to anticipate. Several major social trends are currently…
Within the manifest environment, gregarious factors are possibly the most troublesome for marketers to forestall. Several senior gregarious trends are currently shaping marketing strategies. First, community of all ages keep a broader place of interests, defying transmitted consumer profiles. Second, changing gender roles are bringing further women into the workforce and increasing the sum of men who treasure. Third, a superior sum of dual-career families has created call-for for time-saving result and services. Which gregarious factors do you opine achieve keep the first impression on the marketing environment in the direct decade and why?