//www.seyedkalali.com/wp-content/uploads/2016/10/Marketing-Strategy-Ferrel-Hartline.pdf in the link above, Marketing Strategy book, CASE 13 Zappos:

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in the merge over, Marketing Strategy capacity, CASE 13 Zappos: Delivering Happiness 451

the schoolmaster asked me to do

1- an prelude about the case

2- Environmental/Context Anatomy (Consists of 10 Factors )

A- 5 Micro constituents (Internal - Suppliers - Competitors - Intermediate - Customers )

B- 5 Macro constituents (Political - Legal - Economic - Social - Technological )

3- SWOT anatomy for each constituent (1 paltry portion for each constituent )

can you acceleration me out content ?

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