Your task is to research and prepare a written proposal presenting the most pressing problems and opportunities facing the company.

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Your task is to research and prepare a written proposal presenting the most pressing problems and opportunities facing the company. You are to select a company that was awarded a 2017 AMI Awards for Marketing Excellence. The award recipients can be found from the AMI website at:

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Marketing industry recognises excellence, celebrates success at annual AMI Awards

In your proposal ensure you argue your case that the problems and opportunities identified are the most important facing the company for the coming five-year period. Each student is required to undertake their own external research utilising online reports, library resources and databases.  

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